People could argue that the traditional office is becoming obsolete. And it’s an argument that could be backed up with current facts.
According to the Office for National Statistics 2020 saw an increase in the number of employed people working from home (almost half). Of that amount, 86% has been directly due to the pandemic.
But are those figures sounding the death knell for working from a company office? Or are we simply forgetting the main benefits for your business of continuing in an office environment?
Before we casually cast aside the office environment it is worth taking a look at the many benefits operating a company office can have for your company and its brand.
It is easier to manage your business, your employees, and therefore your time when you are all together in the same building.
This factor alone makes the use of an office environment vitally important. The complex workings of a business are performed much more smoothly when all the working parts are in close proximity to each other.
Yes, we have developed ways of working through the pandemic, we have put processes in place to ensure the running of certain businesses. But those processes have been flawed or less effective. The loss of office environment leads to a loss of cohesion as little things that happen throughout a working day, like passing a colleague and remembering something they needed to know, or getting a quick knowledge fill from the person nearest you, cannot be accounted for.
Working from an office space means you have access to all the necessary things required for your business. Be that something physical like a piece of equipment or hardware, or the right person with the right skills for a particular job you want to be done.
As well as your office space naturally having easy access to the appropriate equipment and skillsets the reverse is also true. Not having that space, and that convenient access to skills and equipment is one of the biggest drawbacks for working from home.
Basically, an office-based business provides the best access to the best tools, resources, and people. And in a much smoother and efficient manner than can be replicated at home.
Better Brand/Business Awareness
Creating a brand is an important part of running a business. You want your brand name to be synonymous with quality and expertise. A mark of excellence. It needs to speak to your potential customers. Sometimes it takes the help of a professional digital marketing company to achieve that.
“The right branding can make or break you,” said Mac from digital marketing specialists The Search Equation. “When you have the right brand and employ it the correct way both to your customers and your employees you are onto a winning formula.”
Having that strong brand requires a strong company ethos. And having that ethos requires a lot of unity and cohesion within the business. To have a great brand you need a great business awareness to permeate each level of employment within the business.
A great office or brand is like a great football team. Everyone behind them, from management to players and fans, knows exactly who or what they stand for. Your business is no different.
Maintaining a strong companywide brand identity can be difficult if all your employees are scattered to the winds. When everyone works from the same building it is easier to implement the same attitude to what the business represents.
Running your business from a contained office means you have access to a wealth of valuable experience. Work in any job and you will always find that there are tricks of the trade not to be found in a training manual. Some processes and solutions have to be lived to be learned.
A frozen computer could have you looking at manuals trying to work out the problem when at home whereas in work John in IT could’ve solved your problem in 2 seconds by telling you to turn your computer off and on.
Working with other people also provides you with plenty of life experience. Interacting with colleagues and strangers on a daily basis helps you develop better behavioral and interpersonal skills. You learn to be respectful, how to act professionally, what behaviors are acceptable in the working world.
You gain experience through your own endeavors and the experience of others. Something which is sorely lacking in the working from home environment.
The benefits of teamwork are many. From boosting productivity to encouraging creativity and innovation having a great team who works well together in the workplace can only be a great thing for your business.
Effective teamwork not only ensures that your employees have an efficient support network but it can also result in increased company morale as no one person ever feels more burdened than the rest. If such a situation did arise it could be quickly rectified as the person could raise their issue and get it dealt with promptly.
A well-structured sense of teamwork, which creates an environment where the people work in cohesive unity, is a goal of any business. But it is a goal that requires and works best with, and office-based business.
It is clear that while working from home has been on the increase since 2020 it is still not the most suitable solution for a lot of businesses. There are still many benefits of continuing to run your business in an office environment. Benefits that have yet to be replicated in the home working environment. Benefits which are, and always will be, important to the running of a successful business.
Thankfully, due to the importance of working from an office space, we may not have reached the end of working from such spaces just yet. There are still many business benefits to be had through the office environment.