Living in the 21st century is awesome for many reasons, but it also brings certain duties that we all have to work on. One of the things all entrepreneurs need to do is to use the digital world as much as they can to defeat their competitors. This means using social media networks and different marketing channels for advertising purposes.
However, promoting on all the social media networks also requires different forms of ads, and one of the most effective is video ads.
However, if you are not an experienced video editor, then you will surely need to ask professionals for help. One option you have is to hire a freelancer, but you can’t ever be sure whether his knowledge and skills are at the highest level. That is the reason why hiring a video production company such as indigoprod.com is a much better choice.
Yet, we don’t want to send the wrong message here. Not all the companies you find online are going to satisfy your requirements and expectations. Despite that, you won’t get appropriate ideas from the professionals that can boost the effectiveness of your ads. Because of that, we are going to highlight all the things you should look for in a video production company.
The purpose of these pieces of advice is to make your research a lot easier. As you know, the entire process can be quite time-consuming. However, if you look at the details you should look for, everything will last a lot shorter. Let’s start with an analysis.
1. Before Everything – Check Portfolio
Making a good landing page copy is no longer a problem. There are many companies out there that will claim they are the best ones in the industry. However, just because they say “We will meet all of your requirements”, that doesn’t mean they will truly manage to do that.
If you are looking for evidence of expertise, then you should primarily check the portfolio of the company. More precisely, you should have the opportunity to see the previous samples of work and try to figure out that way whether the company’s workers are true professionals or not.
Despite that, checking out portfolio will help you get more information about the vision that the video producers have. This may give you an idea of how your video should look, and what exactly you can expect.
2. Get Familiar with the Niche
Let’s say that you want to change something on your body. For instance, you would want to fix your nose, breast, etc. Are all the surgeons equally good for all these procedures? Not at all, some of them will manage to change your nose better while others are more experienced with breast plastic surgeries.
The same thing counts when we talk about video production companies. For instance, some companies produce good video ads for companies that work in the health industry while others make good videos for web development companies. This doesn’t necessarily mean that you will get a bad video just because the video production company does not have samples of work to provide the connection with your industry.
However, it definitely IS evidence of expertise. When you know that someone collaborated with entrepreneurs that operate in the same industry as you, then you can be sure the producers will know to meet the requirements and expectations that you have.
3. Experience Can Be Important
When you see that someone works in the video production industry for only 2 years, how would you feel? It doesn’t necessarily mean the company you managed to find is going to provide bad results. However, when you know that someone works for 20-30 years in this industry, then you can be 100% sure that everything is going to be fine. There has to be a reason why a company managed to successfully work for a decade or two, and the quality of their services is surely one of the reasons.
4. Communication Is the Key
Communication in this type of industry matters a lot. The client and company will have to determine all the important parts of the entire process such as the storyline of the video, elements it will contain, etc. In case when communication is not quite good, certain mistakes will definitely appear.
That is the reason why the company you plan to hire needs to be professional in all the possible ways. The samples of previous work do matter, but you need to be sure there is someone who will gladly hear all the requirements you have, suggest which ones you should change, etc.
5. Of course, Check the Price
More experienced companies will definitely charge more. However, the price that more successful video production businesses offer is not always going to be the same. Because of that, you should visit a couple of websites and read more information about the prices before making the final decision.
Yet, don’t get tricked with low prices! Some companies will try to cover certain gaps they have with too low prices. You should not hesitate to spend more money if you know the video production company knows how to meet all your expectations. If you see one company charges $100 while the other one with the same level of experience charges $50 (these are only examples), then you can be sure something strange is happening.
6. Finally – Talk about Deadlines
After you share all the ideas that you have, the company should closely explain how much time each requirement you have will take. On the other hand, you should not expect some unrealistic deadlines as well. We understand that you do not know how much time video production tasks can take. Because of that, we recommend you share your ideas and goals with a couple of different companies and hear how much time they will need to complete the job.
Just like with the price, quick projects should not be something impressive for you. True professionals will never want to get your trust that way. Because of that, calculate the average time after connecting with multiple companies and find the so-called “golden standard” that way.